As the technology of smart phone devices is evolving continuously, the advertisers are coming with various unique concepts of mobile marketing. Mobile advertisement displays the relevant demography according to the target consumers. Mobile advertisements do not mean only to adopt the banner or graphical display; rather it ranges toward a vaster range of spectrum. Short Message Service (SMS) is still the most popular and fruitful marketing strategy, which is a powerful medium of drawing consumer’s attention. Millions of dollars are being spent around the world on SMS marketing. As it is a direct marketing policy, almost all the advertising agencies have taken text message marketing as a successful marketing campaign to target the audience.
Why Text Message?
a) It is very much cost effective. The cost is calculated according to the quantity of message. A very small company can start its campaign by counting the minimum expenditure. The cost effectiveness gives the business gives its own dimension and helps to increase the customer retention.
b) Text message contains limited characters and that is why the advertisements usually are to the point. It is able to deliver the proper context to the users without nurturing the readers’ patience. Text message marketing strategy would display the key factor of the associated advertisement.
c) It is not like the email spams or junk mails that would often land into the trash. SMS marketing comes directly to the target consumers and arrives quickly.
d) The opening rates of SMS are high comparing to the rate of email. So, SMS marketing are more fruitful than email marketing. It has been surveyed that 95% consumers open the message.
e) It is very easy to set up the campaign, as it is simple to convey the key factor in text format.
f) Text message marketing strategy gives the easy way of keeping touch with the valuable customers.
g) This service is the successful strategy to gather the valuable data or feedback from the customers.
h) Last but not the least is that it is environmental friendly.
Before jumping into the text message campaigns, one should gather the phone numbers. You can buy the list of numbers from many organizations. But you should have the knowledge about the unauthorized messaging to avoid some legal penalties. Lack of proper knowledge on the laws of corporate messaging may lead to the legal hassles and would be very dangerous for business. You can make your own list through various on site campaigns, which would also help you to trace out the actual target audience.